Cycling Sponsor Names in online cycling publications

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Publicity is important for sponsors. Here is a ranking of sponsornames found inĀ 129483 online articles on professional cycling from all over the world in 2012

Sponsornames from World Tour and Pro Continental cycling teams were counted. The amount is the number of different publications containing the sponsor name. Andalucia and Bretagne were skipped, because these words will not always be used as sponsorname.

Not the complete text of an article was searched, but the titles and summaries found in RSS feeds and cycling news pages

Update: “US POSTAL” was found in 410 articles

The data was collected the night before Rabobank announced they will end sponsorship of professional team. 2% of the 4111 publications also contained the word “doping”

# Sponsor Name #
1 SKY 6335
2 RABOBANK 4111
3 OMEGA PHARMA 3903
4 SAXO 3772
5 RADIOSHACK 3703
6 BMC 3480
7 NISSAN 2892
8 LOTTO 2877
9 GARMIN 2806
10 VACANSOLEIL 2683
11 LIQUIGAS 2652
12 KATUSHA 2622
13 MOVISTAR 2525
14 GREENEDGE 2499
15 BELISOL 2465
16 DCM 2102
17 ASTANA 1891
18 CANNONDALE 1729
19 LAMPRE 1727
20 SHIMANO 1687
21 ARGOS 1648
22 FDJ 1641
23 AG2R 1545
24 EUSKALTEL 1477
25 BARRACUDA 1361
26 TINKOFF 1300
27 QUICKSTEP 1293
28 ISD 1290
29 ORICA 1284
30 COFIDIS 1281
31 EUROPCAR 1254
32 EUSKADI 1144
33 SAUR 1123
34 SOJASUN 1069
35 NETAPP 877
36 COLNAGO 870
37 SHARP 861
38 FARNESE VINI 833
39 CAJA RURAL 661
40 SELLE ITALIA 631
41 1T4I 627
42 C10 618
43 LANDBOUWKREDIET 565
44 TEAM TYPE 1 452
45 ANDRONI GIOCATTOLI 405
46 COLDEPORTES 401
47 SCHULLER 399
48 TOPSPORT VLAANDEREN 354
49 BIG MAT 330
50 SANOFI 301
51 UNITEDHEALTHCARE 285
52 ANDALUCIA 276
53 RUSVELO 268
54 ACCENT JOBS 258
55 CSF INOX 254
56 MERCATOR 250
57 WILLEMS VERANDA 240
58 SPIDERTECH 238
59 CHAMPION SYSTEM 202
60 UTENSILNORD 183
61 ACQUA & SAPONE 157

The number of publications by country

ITA ITALY 20404
NED NETHERLANDS 17929
FRA FRANCE 16037
BEL BELGIUM 15350
ESP SPAIN 12340
GBR GREAT BRITAIN 11159
DEN DENMARK 10507
NOR NORWAY 6686
USA UNITED STATES OF AMERICA 4557
GER GERMANY 4357
AUS AUSTRALIA 2232
SUI SWITZERLAND 1966
POL POLAND 1444
SLO SLOVENIA 998
COL COLOMBIA 648
AUT AUSTRIA 628
POR PORTUGAL 463
Global (cyclingnews.com / velonation) 452
CZE CZECH REPUBLIC 446
LUX LUXEMBOURG 403
IRL IRELAND 206
VEN VENEZUELA 90
CHN PEOPLE`S REPUBLIC OF CHINA 80
CAN CANADA 48
MAR MOROCCO 41
ALG ALGERIA 12


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